It’s not surprising how many musicians have come out with their very own beauty products considering that they have to look good all the time., My daughter’s favorite boy band, One Direction is the most recent of the musicians to come out with a line of beauty products, including a great limited edition makeup box. After watching performance after performance from my daughter and her friends singing and dancing to One Direction songs I became very interested in trying out their makeup.
Company Description- ‘A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford’. ‘A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited
Makeup By One Direction Review
The beauty set comes in a in box that is wrapped in a clear plastic cover featuring a great shot of the band and a couple of autograph copies. The back of the plastic wrap says gives a description of what you’ll find in the set as well as the ingredients. Under the plastic wrap they’ve also included a postcard with another pic of the band as well as the songs that inspired the three beauty boxes that they’re launching - “Midnight Memories”, “Take Me Home” and “Up All Night”. Finally, he makeup comes in a tin carrier that has a grey tin decoration on it and is easy to store.
The box that I got is “Up All Night” and it contains 7 products including:
- “Stand Up”-dark denim eye and body crayon
- “4+1 Eye Shadow Palette” in playful blues and versatile neutrals. “More Than This” soft blushing pink, “Gotta Be You” silvered taupe shimmer, “Save You Tonight” shimmering turquoise blue, “Another World” royal blue shimmer and “Up All Night” sapphire glitter creme
- “I Should Have Kissed You”- bubblegum pink crème lipstick
- “Taken”- Liquilight Glow Gloss- Powerhouse glitter pink lip gloss that glows to neon orange under UV light
- “Little Black Dress” voluminizing mascara in perfectly black
- “Na Na Na”- aqua blue metallic chrome nail varnish
- And a 5 stencil set
I have to admit that I was surprised at how pigmented the stand Up” crayon is and how beautiful the color looks. The color really pops and I don’t have to apply it over and over again to get coverage. My only disagreement with their description is that I feel that the color is more of a teal or a peacock than a denim. It’s gorgeous!
The “I Should Have Kissed You li[sick is a stunning bold pink that has quickly become one of my favorite shades for the summer. It’s one of those pinks that I feel makes everyone look like they have a fuller pout. Best of all, it’s a nondrying matte lipstick so it lasts for hours on end.
If you like shimmery hot pink lips then you’re going to love “Taken”. The color is stunning and it feels moisturizing on. As for orange glow in the dark look, I’m sure that it’s a lot of fun but I haven’t had the opportunity to try I out yet.
I’m more of a neutral palette fanatic who adds an occasional touch of color to my look but I’m in love with the One Direction 4+1 eye shadow palette. The colors are pigmented, soft and blend nicely. My favorite color in the group is the “Save You Tonight” turquoise. The stencil set is fun to play with and I like to use the crayon with it.
My least favorite product in the One Direction makeup set is the “Little Black Dress” mascara. I love mascaras that give a very dramatic look and this one does make the lashes look thicker and longer but it doesn’t fatten them up. I would recommend this product for a natural daytime look but would skip it when creating a night out look.
“Na Na Na” is a gorgeous metallic aqua blue polish. It’s one of those colors that you reach for when you’re feeling down in the dumps and need something that will bring a smile to your face.
As for the stencils, they’re a lot of fun to play with. In fact, my daughter who is a huge fan of the group has a hard time staying away from them because she feels like they were created just for her.
Now you must be wondering who makes all of these amazing One Direction makeup products. The answer is Markwin’s. Who? They’re the same geniuses behind brands such as Wet n Wild, Physicians Formula, The Color Institute, and a range of licensed collections.
The line will be available worldwide starting in the U.S. The release dates are:
- Macy’s – August 11th Stage Stores
- August 25th Dillards
- August 25th Beauty Brands
- August 25th Lord and Taylor
- August 25th *International release dates: TBD
I’m a huge fan of the One Direction Makeup and definitely recommend giving them a try.
Disclosure: I got this product as part of an advertorial. Regardless, I only recommend products or services I use personally and believe will be good for my readers.