Makeup By One Direction Review

15 Aug

It’s not surprising how many musicians have come out with their very own beauty products considering that they have to look good all the time., My daughter’s favorite boy band, One Direction is the most recent of the musicians to come out with a line of beauty products, including a great limited edition makeup box. After watching performance after performance from my daughter and her friends singing and dancing to One Direction songs I became very interested in trying out their makeup.

Company Description- ‘A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford’. ‘A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited

Makeup By One Direction Review

The beauty set comes in a in box that is wrapped in a clear plastic cover featuring a great shot of the band and a couple of autograph copies. The back of the plastic wrap says gives a description of what you’ll find in the set as well as the ingredients. Under the plastic wrap they’ve also included a postcard with another pic of the band as well as the songs that inspired the three beauty boxes that they’re launching - “Midnight Memories”, “Take Me Home” and “Up All Night”. Finally, he makeup comes in a tin carrier that has a grey tin decoration on it and is easy to store.
The box that I got is “Up All Night” and it contains 7 products including:

  • “Stand Up”-dark denim eye and body crayon
  • “4+1 Eye Shadow Palette” in playful blues and versatile neutrals. “More Than This” soft blushing pink, “Gotta Be You” silvered taupe shimmer, “Save You Tonight” shimmering turquoise blue, “Another World” royal blue shimmer and “Up All Night” sapphire glitter creme
  • “I Should Have Kissed You”- bubblegum pink crème lipstick
  • “Taken”- Liquilight Glow Gloss- Powerhouse glitter pink lip gloss that glows to neon orange under UV light
  • “Little Black Dress” voluminizing mascara in perfectly black
  • “Na Na Na”- aqua blue metallic chrome nail varnish
  • And a 5 stencil set

I have to admit that I was surprised at how pigmented the stand Up” crayon is and how beautiful the color looks. The color really pops and I don’t have to apply it over and over again to get coverage. My only disagreement with their description is that I feel that the color is more of a teal or a peacock than a denim. It’s gorgeous!

The “I Should Have Kissed You li[sick is a stunning bold pink that has quickly become one of my favorite shades for the summer. It’s one of those pinks that I feel makes everyone look like they have a fuller pout. Best of all, it’s a nondrying matte lipstick so it lasts for hours on end.

If you like shimmery hot pink lips then you’re going to love “Taken”. The color is stunning and it feels moisturizing on. As for orange glow in the dark look, I’m sure that it’s a lot of fun but I haven’t had the opportunity to try I out yet.


I’m more of a neutral palette fanatic who adds an occasional touch of color to my look but I’m in love with the One Direction 4+1 eye shadow palette. The colors are pigmented, soft and blend nicely. My favorite color in the group is the “Save You Tonight” turquoise. The stencil set is fun to play with and I like to use the crayon with it.


My least favorite product in the One Direction makeup set is the “Little Black Dress” mascara. I love mascaras that give a very dramatic look and this one does make the lashes look thicker and longer but it doesn’t fatten them up. I would recommend this product for a natural daytime look but would skip it when creating a night out look.
“Na Na Na” is a gorgeous metallic aqua blue polish.  It’s one of those colors that you reach for when you’re feeling down in the dumps and need something that will bring a smile to your face.

As for the stencils, they’re a lot of fun to play with. In fact, my daughter who is a huge fan of the group has a hard time staying away from them because she feels like they were created just for her.
Now you must be wondering who makes all of these amazing One Direction makeup products. The answer is Markwin’s. Who? They’re the same geniuses behind brands such as Wet n Wild, Physicians Formula, The Color Institute, and a range of licensed collections.

The line will be available worldwide starting in the U.S. The release dates are:

  • Macy’s – August 11th Stage Stores
  • August 25th Dillards
  • August 25th Beauty Brands
  • August 25th Lord and Taylor
  • August 25th *International release dates: TBD

I’m a huge fan of the One Direction Makeup and definitely recommend giving them a try.

Disclosure: I got this product as part of an advertorial. Regardless, I only recommend products or services I use personally and believe will be good for my readers.

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22 Responses to “Makeup By One Direction Review”

  1. BeautyJudy August 15, 2014 at 1:16 pm #

    Your daughter must have been stoked when this arrived at your house!
    BeautyJudy recently posted..KBShimmer Fall CollectionMy Profile

  2. Allison August 15, 2014 at 2:44 pm #

    I thought it was a neat marketing idea, and a fun makeup kit. I gave away to a couple of young sisters the eye palette, mascara, stencils, and lipgloss but kept the lipstick & blue crayon.
    Allison recently posted..Zoya 3-in-1 Formula Remove+ Polish RemoverMy Profile

  3. Leelo R August 15, 2014 at 3:21 pm #

    That lipstick shade looks so pretty :)
    Leelo R recently posted..FOTD: Purple EyelinerMy Profile

  4. Erika August 15, 2014 at 3:48 pm #

    A few of these products actually look very nice but boy band packaging… I just don’t know if I can. LOL
    Erika recently posted..Japonesque Velvet Touch Blush in 03My Profile

  5. Phyrra August 15, 2014 at 5:09 pm #

    I like the blue liner!
    Phyrra recently posted..Urban Decay Naked 2 Basics Palette TutorialMy Profile

  6. Jamie @ Makeuplifelove August 15, 2014 at 6:14 pm #

    This whole little collection is so cute. I am loving that bright lippie the most for sure. Go One Direction!
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  7. Mai August 15, 2014 at 9:14 pm #

    I think the colors are a little too cool toned for me but the polish does look beautiful
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  8. Sheila August 16, 2014 at 12:27 am #

    I wish i was more in to this!
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  9. Cindy (Prime Beauty) August 16, 2014 at 3:19 am #

    This is such a cute gift idea for a teen!
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  10. Justina August 16, 2014 at 3:49 am #

    What a fun kit! I agree that the mascara is nothing special!
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  11. Kimmi @ The Plastic Diaries August 16, 2014 at 5:41 am #

    I’m not a 1D fan. I would buy this for my niece … if I had one. Haha
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  12. Nidia August 16, 2014 at 7:48 am #

    Even if you aren’t a 1D fan, it’s still a very cute makeup kit! I love that they included fun stencils – next time, they need nail art stencils, too! :)
    Nidia recently posted..Saturday Swirly StripesMy Profile

  13. Kath TheFabZilla August 16, 2014 at 8:46 am #

    Fun makeup for the tweens and teens.
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  14. Brooke @ Blushing Noir August 16, 2014 at 4:40 pm #

    This is such a fun collection!
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  15. Lisa Heath August 16, 2014 at 4:59 pm #

    I like the sets and how they are displayed. Doubt I will purchase one at all, but overall, they look better than most “band” sets
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  16. Stepanie Louise August 16, 2014 at 6:36 pm #

    I thought the packaging idea was very cute!
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  17. Laura MyNewestAddiction August 17, 2014 at 12:13 am #

    This is a great kit!
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  18. Honeygirlk August 17, 2014 at 1:16 am #

    the blue liner looks really cool. I wish my lip gloss was usable… because it didn’t have no applicator with it, I need to figure out how to make use of it.
    Honeygirlk recently posted..Makeup by One Direction – Take Me Home Collection Review & SwatchesMy Profile

  19. Betzy Carmona August 17, 2014 at 1:24 am #

    I probably won’t like the mascara either
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  20. Atilla August 18, 2014 at 9:29 am #

    I like the color of that lipstick, I wish this could also available here in our place..

  21. Melody August 19, 2014 at 1:13 am #

    Nice set!

  22. Citizens of Beauty August 19, 2014 at 6:21 pm #

    looks like a great collection!
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